Southern woodtruckin
CLIENT: SoutherWoodTruckin | Owner Sidney Wood
DELIVERABLE: Brand Identity + Collateral Design + Website
Overview: SouthernWoodTruckin is a flatbed hauling company that delivers large materials, mostly pipes. It also contracts with different companies to provide additional support and services. They offer comprehensive solutions tailored to the needs of each client.
YEAR: 2024
-
SouthernWoodTruckin provides delivery services with a commitment to timely service. As a new entrant in the competitive trucking industry, they have quickly established partnerships with professionals dedicated to punctuality and ensuring reliable product delivery. Building trust within their field is paramount. To stand out in this competitive landscape, we aimed to create a brand identity that reflects the owner's dedication to professionalism and reliability, while ensuring memorability.
I created a cohesive brand identity for SouthernWoodTruckin that not only reflects its mission but also resonates with its target audience or future clients as a trustworthy and reliable partner in transportation for supply and demand
value
southern
industrial
Reliability
Southern Routes, Southern Roots.
For this Website I ensure the website reflects the nature of SouthernWoodTruckin that speaks effectively with their audience.
-
My vision for the STW website was to create a space for people to understand SouthernWoodTrucking's mission, accomplishments, and goals. I aimed to design a website that doesn't overwhelm visitors with information but instead includes details and visuals about the owner, Sidney Wood, and his company's achievements and process. The goal was to persuade future clients and target audiences about how SouthernWoodTruckin can benefit their company—a Southern trucker trusted and committed to partnership and challenges, while showing Southern hospitality. Through thoughtful design and visuals, our aim was to incorporate an energetic palette featuring color blocks, trucking photography capturing a day in the life, and bold fonts to establish a consistent design language that enhances accessibility and inclusivity.
