jlux hair
parlor

CLIENT: Josh Washington
DELIVERABLE: Refreshing Brand Identity + Collateral Design
Overview: JLUX Hair Parlor is a salon based in Charlotte, NC. He specializes in hair cuts for women that are looking for a bold and refreshing new look.
YEAR: 2024

  • For this client, I aimed to redefine JLUX's brand identity to reflect its newly redesigned space as a haven for women seeking relaxation and pampering in a serene and visually appealing atmosphere. Specializing in hair growth and pixie cuts, JLUX delivers a fulfilling experience, leaving clients satisfied with a radiant glow. My objective was to capture the essence of this environment in a brand identity that exudes luxury and saturated palette, warmth, cleanliness, and elegance, while conveying a sense of refreshment, balance, and chic sophistication.

community

SERENITY

BOLD

MODERN-ELEGANT

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While researching their competition, noticeable repetition in color usage and typography was seen in the beautician world, which drove me to make sure that JLUX Hair Parlor stood out.

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